Top 5 Personal Finance Budgeting and Planning Apps on iOS in Africa Q1 2023

In Q1 2023, the top 5 personal finance budgeting and planning apps on the iOS platform in Africa showcased varied performance across weekly downloads, revenue, and active users. Here’s a closer look at the performance metrics for each app.

CashTrails+: Personal Finance saw a consistent trend in weekly downloads, starting with 2K downloads at the end of December and peaking at 2.4K in the week of March 20. The app's weekly active users also showed a steady increase, growing from 24.5K at the end of December to 27.2K by the end of March. Revenue remained minimal throughout the quarter, with a slight uptick to $5 in the final week of March.

Splitwise experienced fluctuations in weekly downloads, beginning with 992 downloads in late December and stabilizing around 684 by the end of March. The app's weekly revenue saw a peak of $124 in the first week of January, with subsequent weeks averaging around $60. Active users hovered around 2.5K throughout the quarter.

22seven: Budget, track & save had a steady download rate, starting at 367 downloads in late December and reaching up to 718 in mid-February. Revenue remained consistent, with weekly earnings between $4 and $7 throughout the quarter.

Wallet - Daily Budget & Profit showed a notable performance in revenue, with peaks such as $171 in late December and $196 in the first week of March. Downloads fluctuated, starting at 312 in late December and reaching 637 at the end of January. The app's active users also saw a steady increase from 1.8K at the end of December to 2.1K by the end of March.

Money Manager Expense & Budget maintained a steady growth in downloads, starting at 390 in late December and peaking at 528 by the end of January. The app's active users increased from 3.9K at the end of December to 4.4K by the end of March.

These insights are based on data from Sensor Tower, providing a comprehensive look at the performance of personal finance apps in Africa. For more detailed insights, visit Sensor Tower.